
Business and Careers : Marketing : Branding Strategy[ Home / Business and Careers / Marketing / Branding Strategy ]
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Free Instructional Sites:
Building A Strong Brand: Brands and Branding Basics - a text-based instructional article on how to build a strong brand for your company or service, covering the history of branding, what a brand is, brand image, brand awareness, brand preference, how to establish a brand, brand equity, brand management, the benefits of a strong brand, building a strong brand step-by step and more
Introduction to Branding - a short text-based guide to basic branding principles and techniques, covering what a brand is, what makes up a brand identity, what is brand equity is, brand value, brand loyalty, brand description and more
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