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Direct Marketing 101 - a text-based instructional guide on the basics of the direct marketing approach, covering what direct marketing is, where lists come from, the relationship between DM and other forms of advertising and marketing, how to test markets, how to determine costs, when direct response is best and more   (Rating: 7.12 Votes: 2501)   Rate this site: 5 6 7 8 9 10  Read Comments (1)

Direct Marketing Articles - a small collection of instructional guides and articles on direct marketing, covering the most important elements of a direct mail package, the do's and don'ts of direct mail, money-saving tips, common direct mail mistakes and how to avoid them, direct mail strategies, how to get a high direct mail response rate and more   (Rating: 7.12 Votes: 2093)   Rate this site: 5 6 7 8 9 10  Read Comments (1)

Direct Marketing Articles Archive - a collection of tested and proven direct marketing tips and articles, including "7 Secrets to Winning the Direct Mail Game", "Direct Mail & New Customers", "How Much Should You Pay for Direct Marketing Lists?", "How to Create 'Top of Mind' Awareness", "How to Create Responsive Direct Marketing Lists", "Secrets to Effective Email Marketing", "Three Cost-Effective Ways To Use Direct Mail" and more   (Rating: 6.93 Votes: 2142)   Rate this site: 5 6 7 8 9 10  Read Comments (2)

Direct Marketing Tips from the Pros - bite-sized instructional articles and tips on direct marketing, including such articles as "Anticipate Everything", "Boosting Your B-to-B Sales", "Don't Be Afraid To Go After Large Accounts", "Don't Take No For An Answer", "Following Up On Customers", "Free Is The Key", "Identifying Your Best Customers", "Keeping Customers With Good Customer Service", "Learn About Your Non-Buyers", "Marketing Tips To Remember", "Maximizing Leads", "Only Seconds Till Impact", "Product Based Customer Focus", "Profitable Catalog Marketing On The Internet", "Psychological Triggers To Target", "The Brand Name Game", "The Cluster Principle", "Why People Buy", "Yellow Pages Strategy" and more   (Rating: 6.94 Votes: 1957)   Rate this site: 5 6 7 8 9 10  Read Comments (3)

DMQ: Direct Marketing Articles Archive - an archive of instructional articles on all the major elements of direct marketing, such as achieving response, business & marketing, copy writing, data processing, graphic design, postal information, target marketing, testing and the package, and including such articles as "7 Rules for Direct Marketers", "7 Times When You Might Use a Self-Mailer", "Achieving Response", "Bulk Mail Advertising", "Determining Your Package Format", "Direct Mail and the Dynamics of Response", "How To Make Sure Your Envelope Gets Opened", "How to Run a Successful Postcard Campaign", "How To Write Teasers", "Improve Your Direct Mail In One Day", "Mistakes Direct Marketers Make", "The Art of the Questionnaire" and more   (Rating: 6.91 Votes: 2043)   Rate this site: 5 6 7 8 9 10

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