Business and Careers : Marketing : Internet Marketing[ Home / Business and Careers / Marketing / Internet Marketing ]
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Free Instructional Sites:
Power Promotion - a guide to promoting your business on the Internet beond the use of search engines, covering how to build worthwhile content, writing professional email to close the sale, managing mailing lists, using link exchanges and more
Promoting Your New Web Site - a brief guide outlining different techniques you can use to draw people to your site, including search engines, link sites, new site announcements, business directories, award sites, for-pay registration services, reciprocal linking, paid advertising, newsgroup announcements, email announcements, internet malls and towns and more
Promotion World Tutorial - an online tutorial on the basics of Web promotion, covering why to promote, how much to expect, getting your site ready, developing keywords, submitting to Infoseek, Alta Vista, Lycos, Webcrawler, Excite, HotBot, Planet Search, Northern Lights and Yahoo search engines, exchanging links, promoting in discussion lists, signature files, banner exchanges, Webrings
winning awards and more
Search Engine Optimization - by Spider Food - a large collection of search engine submission and Web site promotion tutorials, covering concepts, keywords, page titles, meta tags, design and layout, framed sites, doorway pages, gateway pages, link popularity, theme engines, handling robots, monitoring rank, analyzing traffic, cloaking, dynamic pages, layers and css, reference charts, spamming and more
Search Engines Tutorial - a guide to the submission process and special techniques that will push your listings higher, including such chapters as "Get Streetwise", "How They Work", "Choosing Your Keywords", "Preparing Your Pages" and more
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