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| DMQ: Direct Marketing Articles Archive - an archive of instructional articles on all the major elements of direct marketing, such as achieving response, business & marketing, copy writing, data processing, graphic design, postal information, target marketing, testing and the package, and including such articles as "7 Rules for Direct Marketers", "7 Times When You Might Use a Self-Mailer", "Achieving Response", "Bulk Mail Advertising", "Determining Your Package Format", "Direct Mail and the Dynamics of Response", "How To Make Sure Your Envelope Gets Opened", "How to Run a Successful Postcard Campaign", "How To Write Teasers", "Improve Your Direct Mail In One Day", "Mistakes Direct Marketers Make", "The Art of the Questionnaire" and more |
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